Summary

INTRODUCTION

Industrial marketing is the marketing of goods and services by one business to another. Business organizations include, among others, manufacturing companies, private sector organizations and educational institutions.

 

POTENTIAL CAREER

Public / Private Sector
Marketing
Business

 

Program Structure

CONTENT

Nature of International Industrial Marketing
Organizational Buying Behaviour
Market Monitoring and Assessment
Relationship Marketing

 

Program Highlights

 OBJECTIVE

The purpose of the course is to help the student understand the concepts, meaning and importance of industrial marketing and to know the differences between industrial marketing and consumer marketing.

 

CONTENT MODE

PDF, moodle books

 

WHAT AM I ABLE TO GET OUT OF THIS COURSE

understand the concepts, meaning and importance of industrial marketing.

 

ADDITIONAL SUPPORT

Additional reading will be given to students.

 

 

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Locations
Online
Price
6,870
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