West Head-search & Platforms

HR Central
  • Delhi
  • Confidential
  • 9-14 years
  • 31 Aug 2015

  • Media Planning/ Buying, Marketing

  • Entertainment/ Media/ Publishing
Job Description

  • Responsible for driving top line growth for Search based clients in Delhi as a market
  • Develop a SEM (search engine marketing) and Paid Social strategy for the clients/pitches.
  • Working knowledge on SEO will be an added advantage.
  • Understand client objectives, category/competitive trends for various product categories
  • Hands-on campaign integration on DFA, Omniture SC tagging, Google Analytics with tracking performance & make appropriate changes for higher returns
  • Working on Bid management tools like Marin, DART, DFA, Google analytics code/goal, Omniture and keywords research to showcase market trends,
  • Account management for large search clients. Ability to steer client review meetings on regular basis
  • Regular Interaction with Google & Yahoo account managers for initializing new and sustaining existing accounts with new development tools/technology
  • Work closely with publisher partners to elevate industry standards in-line with client needs
  • Ability to manage large teams on SEM for effective optimization of the campaigns.

Competencies/Skill sets for this job

SEM Google Analytics Code\ Campaigns Social Strategy

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HR Central