Lead and manage the following responsibilities and/or departments:
1) Direct Marketing,
3) Advertising (BTL)
4) Online Marketing Online Marketing (Search, SOCIAL MEDIA, EMAIL MARKETING)
5) Product Management,
6) Channel Marketing,
7) Event Marketing
8) Creative Services. (Creative, content)
Developing unique value propositions, business partnerships, category management, as well as well as call to action oriented promotions, advertising and sales programs targeted toward key customer segments that increases brand awareness.
Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs.
Responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company's objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with the corporate direction.