Head -- Corporate Marketing

Spiderfocus Solutions
  • Bangalore, Pune
  • 10-20 lakh
  • 7-12 years
  • 430 Views
  • 27 Jul 2015
dfdf

  • Corporate Communications

  • Advertising/ PR/ Market Research/ Events
Job Description

Head -- Corporate Marketing (Location: Bangalore/Ahmedabad/ Pune)

* Mainly looking for Content Management experience.

* Drive article publications with internal and external agencies / Guide them on content flow

* Identify content gaps and plan relevant content that reinforces eInfochips market position

* Coordinate with teams for Case Studies, Brochures, Corporate Presentations, Advertisements, Videos, Banners, Blogs, Webinars, Articles, Whitepapers, Application Notes and Infographics

* Work with publication houses to get content placed in leading magazines and portals

* Hands --on contribution in creating content.

* Events / Tradeshows

* Coordinate eInfochips presence at various trade-shows, with the events co-ordinator

The role requires significant technology involvement for VLSI, Embedded and Software domains and ability to juggle multiple priorities in a dynamic, demanding and fast paced environment.

Key responsibilities include

* Media Relations (USA and India)

o Drive media briefings for senior executives at events / key announcements

o Drive the press release calendar with creative inputs to media personnel

o Schedule media visits to eInfochips for interviews / cover story publications

* Digital Marketing

o Drive SEO / Web content with the Digital Marketing Manager

o Drive Social Media Postings on multiple LinkedIn Groups

o Coordinate Monthly Newsletters and Periodic Announcements

o Analyze website traffic and take corrective actions to improve quantity and quality

* Events / Tradeshows

o Coordinate eInfochips presence at various trade-shows, with the events co-ordinator

o Plan the messaging and positioning for eInfochips to be noticed

o Drive event leads to closure with maximum business

* Content Management

o Drive article publications with internal and external agencies / Guide them on content flow

o Identify content gaps and plan relevant content that reinforces eInfochips market position

o Coordinate with teams for Case Studies, Brochures, Corporate Presentations, Advertisements, Videos, Banners, Blogs, Webinars, Articles, Whitepapers, Application Notes and Infographics

o Work with publication houses to get content placed in leading magazines and portals

o Hands --on contribution in creating content.

* Analyst Relations

o Nominate eInfochips for global industry awards from leading organizations

o Co-ordinate with analysts to understand industry scenarios, recommend plans to address new markets and industries

* Team Management

o Manage timely deliverables from self, as well as team members

o Guide team members to achieve maximum potential / build strong rapport with all stakeholders

o Get work done by influencing the right stakeholders across the organization

o Inspire team to come up with new ways to improve eInfochips business

* Alignment

o Align Marketing and Communications initiatives with top organizational priorities

o Achieve results in revenue realization for the company, with leads generated from websites, social media, events, and newsletter

o Drive strategic contact nurturing campaigns though consistent content publication and marketing automation tools

QUALIFICATIONS, EDUCATION AND OTHER REQUIREMENTS

* MBA from Tier-1 B-Schools such as ISB, IIM, XLRI with an Engineering Degree in Electronics or Computers

* 7-12 years of experience with a technology company with significant exposure to USA and European markets

PREFERRED CANDIDATE PROFILE

* Experience in consulting organizations / Big 4

* Experience in IT / Engineering Services companies

* Working experience in USA with Product or Consulting company


Job Posted By

About Organisation

Spiderfocus Solutions