Objective: Build marketing strategy for User Acquisition through techniques like content marketing, social media, Web analytics, e-mail marketing and search engine optimization, among others.
What will you do:
Content Marketing - You'll formulate the content strategy for our website, blogs, social media, and e-mail, among others and be responsible for taking it from concept to launch. You should be a wizard at figuring out what type of content will generate inbound links and you'll engage in the outreach that will lead to us receiving those links. Creativity and an understanding of virality on the web are a must.
Search Engine Marketing - You'll manage our PPC campaigns with an aim towards maximizing conversions of both affiliate sales and user registration. You'll optimize by testing ad text, bidding, and keyword changes as well on-page A/B testing. You'll conduct keyword and market research to determine new PPC campaigns for us to run.
Search Engine Optimization - Develop a long-term SEO strategy to raise the organic rankings of important keywords and meet traffic goals. You'll define and implement our SEO best practices for on-page content, URL structures, page titles, meta-data and anchor text. You'll utilize reporting tools to systematically track and improve natural search performance. You'll identify keywords where we can gain significant traffic with low difficulty. You'll develop a strategy for how to gain backlinks.
Public Relations - Reach out to the media to generate positive buzz about our company. Build relationships with bloggers and journalists for brand building.
Social Media - You should have command of best practices and trends in social media marketing, enjoy being creative and understand how to build & convert a digital audience. You'll create and manage a strategy for high user engagement on social media platforms such as Facebook, LinkedIn and Twitter.
Building a Team - As the Head of Online Marketing, you'll hire to complete the marketing team. We're a young startup so this process will be gradual, but it will be one of the most important things you do over the time you work for us. Manage dedicated digital staff as well as overseeing a cross-functional team of web developers.
What you will need:
Graduate/Postgraduate from reputed institute
Min. 2 years of strong experience in online marketing with product companies
Analytical mindset, someone with engineering background is a strong plus
This position requires a Hands-On, dynamic individual who thrives in a fast paced, entrepreneurial environment
Passion for brand building & creativity is required for this job
People we are looking for:
Know the industry inside & out, and are always enthusiastic about finding new opportunities to impact the future of our business
Passion and commitment (I guess that's a given for working in any start-up)
Zero hesitation in getting the hands dirty
A platform to learn and innovate with highly intellectual people