Vice President - Marketing

HDFC Life (HDFC Standard Life Insurance Company Ltd.)
  • Mumbai
  • Confidential
  • 14-18 years
  • 24 Apr 2015

  • Marketing

  • Insurance
Job Description


Strategy and Planning (Marketing communication and Experiential Marketing)

a. In house custodian & consultant on consumer behavior, communication, media, activations and brand
b. Provide marketing support to achieve company objectives and strategic initiatives
c. Increasing brand equity and ensure relevance and connect of the brand with consumers
d. Identify customer and consumer segments for and aid targeting & positioning of appropriate product
e. Finalize & Develop Marketing strategy and vision for ATL, BTL and Online activities
f. Finalize budgets, plans and calendars of various sub functions (Marcom, Online, ATL and BTL) to ensure ROI for every initiative
g. Fine tune or change plans basis competition, market and consumer trends

Enhance HDFCSL Brand equity

a. Strategy, design and implementation of marketing communication and media planning activities
b. Monitor and sustain brand health (awareness, consideration and imagery)
c. Create consumer pre-disposition and maintain brand differentiation and relevance
d. Identify and develop innovative marketing platforms to influence various segments
e. Grow and monetize platforms like Spell Bee, IPL
f. Use online and social media to enhance brand equity and achieve business objectives

Enhance brand experience and engagement

a. Experiential marketing - Get the consumer to experience the brand and engage them through exciting marketing opportunities and ideas
b. Brand activation in mass market areas - Create brand presence in high footfall locations
c. Identify and create properties that will enhance brand visibility on-ground at a national level
d. Provide campaign support by extending the mass media campaign on ground
e. Identify and create properties that will enhance brand affinity amongst the marketing segments identified by organization
f. Local media interface and management
g. Handle pan India implementation of OOH Identify innovative visibility opportunities in sync with overall communication strategy
h. Create brand engagement for CSR initiatives in liaison with the CSR team

Consumer Insights and Market Research

a. Provide Direction and thought leadership to planning and strategy for consumer insights
b. Drive a culture of decision making based on consumer insights/feedback
c. Aid business planning and strategic decision making using customer insight/feedback

Support strategic and other organizational Initiatives

a. Design and implement Sales Channel Partner communication strategy
b. Plan and integrate marketing support across various depts. and channels
c. Provide consultancy to depts. on online communication, creative and activation initiatives
d. Lead / consult on strategic initiatives launched by organization
e. Consult on and maintain brand essence in all projects

Budgetary planning & control and Statutory compliance

a. Monitor Budgetary variance and planning
b. Ensure proper budget allocation, monitoring and control and Effective utilization
c. Work on risk mitigants as identified by the Risk Management Team

Team management

a. Structure the marketing team based on business and company requirements
b. Develop a high performing team through right job allocation, recruitment, team building, motivation and skill building
c. Mentor the team

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