Develop and execute Modern Trade Promotion Calendar' through efficient utilisation of Trade Spend Budget to drive profitable growth in channel.
Partner with marketing teams and creative agencies to deliver hi-impact BTL activations for new product launches.
Leverage opportunities for brands to participate in retailers' marketing programs/events.
Analyze internal data, retailer off-takes & Nielsen shares to identify & leverage emerging trends in buying behaviour.
Develop in-store merchandising guidelines and track KPIs through enlisted agency.
Drive Company Brand agenda with shoppers through innovative in-store retail media solutions.
Promotion planning for the entire portfolio.
Visibility initiative development & deployment across MT chains nationally.
Trade spends management for Modern trade (includes spends utilization & evaluation)
Key POC from the channel to engage with the various internal (marketing, supply, sales, commercial) & external stakeholders (accounts/vendors).
Overall MIS Management for the channel.
Handle the innovative visibility tools development for driving impulse sales in Modern Trade across store formats
MBA from a top pedigree institute preferred.