Strategy Lead

HR Central
  • Mumbai
  • Confidential
  • 8-10 years
  • 20 Oct 2015

  • Market Research

  • Entertainment/ Media/ Publishing
Job Description

Responsibilities of the role:
Researches, analyses and monitors financial, technological and demographic factors so that market opportunities may be capitalized on and effects of competitive activity may be minimized
Ability to evaluate market reactions to advertising programs, merchandising, product packaging and formulation to suggest changes in strategy and plans to meet changing market and competitive conditions
Communicates and embed learning to increase the impact of insights into action by making them relevant to the business strategy
Ability to conceptualize and institute consumer surveys
Makes compelling presentation skills effectively present information to top management, marketing teams and public groups
Creation of impactful business communication (presentations, papers, etc.). Communicates complex ideas/insights in a way that all are able to understand and apply
Defines challenges, collect data, establish facts and draws conclusions
Use digital and non-digital communication solutions to create integrated plans
Familiarity with content as a marketing tool is desirable

What you will need:
8-10 years experience in managing client relationships
Prior work experience in or exposure to the Auto industry / FMCG / Ecommerce working in the areas of Marketing, Brand Planning, Research, Consulting
Self-motivated, proactive, highly organized, and drives for business results with urgency
Strong in both qualitative and quantitative analysis
Strong written and oral communication skills
Able to design, implement, and analyze primary research with minimal supervision
Experience with SPSS or equivalent statistical software a strong plus
MBA or Masters degree in Marketing / Social Sciences strongly preferred
Willingness to travel

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