Sr. Marketing Consultant - VAS

Acculogix Software Solutions India (P) Ltd.
  • Noida
  • Confidential
  • 10-12 years
  • 11 Feb 2015

  • Marketing

  • IT/ Technology - Mobile/ VAS Applications, Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

Job description:

You will be responsible for Marketing Services for your allocation of customers around SEA and take ownership of services and value driven revenue from those customers. You will be part of our Marketing Services team in globally, which owns clients in-life programmes and manages both client retention and growth by providing proactive strategic recommendations and operational delivery of marketing programmes.

You will head up lead a services team, managing the multi-functional team of Analysts and Marketing Specialists that deliver the service to clients in SEA. You will work closely with the Sales and Technology responsible for in SEA.

You have a tangible track record of driving loyalty and marketing programmes. You have a data driven marketing background with a track record of driving marketing KPIs. You have successfully managed large-scale marketing programmes in the past. You will be assigned ownership of a set of clients and be responsible for the marketing strategy and operations on customer base management and loyalty programmes for those clients.

matrix organization and the members of staff in Sales, Technology, Finance and HR report into global team, and will not report into this role.

Key Responsibilities:

Client Management

To build strong client relationships at the highest level and act as a key point of contact for clients at both a strategic and operational level
To develop an intimate knowledge of your clients business strategy, challenges and competitors
To personally manage a number of clients purchasing services
Responsibility to ensure invoicing is triggered on-time by the Finance team and support the Finance team on timely cash collection

Marketing Service

Driving Marketing Services work to define the strategic plan and tactical operations for our clients programs.
Leading in the delivery of marketing consultancy for clients including:

Business Case/Model

Input to Functional Specifications for Programmes


Exploratory Analysis

High Level Campaign Strategy

Propensity modeling and Predictions

Detailed Campaign Strategy

Definition of KPI Reporting

Marketing Training/Support

Loyalty Programme Rewards Optimization

Global Benchmark Review

Leading in the operational delivery of marketing programs including:

Campaign Report Set-Up

Detailed Campaign Plan

Test & Learn Campaigns

Multivariate Campaign Testing

Interpretation of KPI Reporting

Campaign Audit

Campaign Reporting

Ad-hoc campaign analysis

ROI analysis

Developing the Marketing competency by up-skilling your team
Developing and agreeing a Marketing plan for the CBM and loyalty programmes under your management and driving the service KPIs through your team
Agree a set of target KPIs for the programs with your clients and drive the results with your team
Developing a roadmap for your services, and agreeing a service roadmap with your clients to generate additional revenue
Ensure best practice marketing execution is implemented in the services you are responsible for
Support in the development and refinement of best practice in client servicing and participate in regular sessions with other Marketing Services team members to share knowledge and experience
Arrange, prepare and conduct regular Service Review meetings and in conjunction with the Technical team
Provide the client with detailed analysis and recommendations based on strategic business goals
Review and sign off the Service KPIs, SLA

Programme Management of existing Programs

Coordinate with cross functional teams ensure delivery of agreed milestones to the clients
Manage the governance of the programs with the clients
Manage the prize pool for the loyalty programs
Oversee the customer care function for the programs

Product Support

Become an expert on the platform with the ability to discuss and present the benefits of the platform
Work with the Head of Client Services and the Product team to understand clients new product requirements and feed into product roadmap

Resource Management

Resource planning (to obtain assignment of appropriate team members to projects, to resolve issues)
Monitoring cost of the services you manage to ensure planned level of profitability combined with client satisfaction and retention
Motivating and assisting technical and sales managers to achieve targets by regularly monitoring and communicating progress, providing support and taking action where necessary

Team Leading

Manage a team of Analysts and Marketing Specialists to deliver an excellent quality of service to your clients.
Recruitment and training of new team members together with the growth needs of the business.

Sales and Pre-Sales Effort

Drive in the identification and development of new up-sell opportunities including Change Requests with existing clients
Support in the creation, negotiation and commercial management of Change Requests with the client and internal teams
Provide cross-sell support to the Sales team with existing clients
Drive the creation of value propositions for all products with other Marketing Services team leaders
Develop strategies with clients to enhance absolute value is driven from our product portfolio
Contribute to the process to win new business

Provide support for new sales opportunities and design Programs for new services
Support Sales in the implementation of the Contact Strategy for your accounts
Contribute to the creation and execution of the Account Development Plan to facilitate the growth of your accounts

Key Performance Measures

Revenue vs. budget
Programme KPIs vs. Success KPIs agreed with clients
Customer satisfaction vs. baseline
Cost of the Services as a % of Revenue
Renewals and new sales to existing customers

Skills Profile:

You have a tangible track record of driving loyalty and digital marketing programmes. You have a data driven marketing background with a track record of driving marketing KPIs. You have successfully managed large-scale marketing programmes in the past.

Your insight of your clients must be second to none. Your client is your business and you must know everything about them to enable you to solve the issue at hand and increase your clients revenue
Background in an Agency business is preferred
Background in the Mobile industry a bonus, but not a must
Extensive experience in building and presenting detailed analyze and influencing decision makers
Excellent interpersonal skills are critical
Operating in multicultural environments
Experience working in matrix organizations
Having worked in Operational environments
Be comfortable doing detailed work and operating at a strategic level
Comfortable in a fast pace environment
Manage virtual teams of people remotely across countries
Fluency in English is mandatory

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