Sr. Manager - Rural Marketing

Manpower Resources India Pvt. Ltd.
  • Mumbai
  • Confidential
  • 4-9 years
  • 29 Jan 2016

  • Marketing

  • Iron/ Steel/ Metals/ Mining
Job Description

Develop short & long term plans for the B2C business and drive execution of its implementation with particular focus in Rural markets.
Analyze and segment rural business environment based on demographics, agricultural practices, physical and emotional needs etc.
Identify & Develop marketing initiatives to engage various influencer groups like Panchayat members , Krishi Vikas Kendras
Drive farmer related region specific marketing programs and farmer outreach programs

Competencies/Skill sets for this job

Rural Marketing Marketing Marketing Programs B2c Agri Marketing

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