Advertising/ PR/ Market Research/ Events, Automobile/ Auto Components, FMCG/ Foods/ Beverages
- Strategise/position and maintain the brand Isuzu.
- Strategise and conduct the Atl activities for IMI.
- Plan and cordinate annual ATL plan in line with the objectives of IMI Communications.
- Conduct various atl campaigns for IMI (Corporate and brand/product across India)
- Coordinate with IMI establishments (Regional/ Area offices) and also dealerships for the conduct of various activities.
- Coordinate with dealers or dealers sales team at IMI to support the atl requirements at tactical levels.
- Contribute towards participation of IMI in various events, Trade shows and fairs and other Marketing/ Communication activites.
- Selection of appropriate agencies through due process controls for various activities and ensure proper agency management.
- Ensure quality of conduct and content of all activities.
- Currently working in similar profile.
- Strong written and verbal communication skills.
- Strong interpersonal skills and team player.
- Strong in system and processes.
- Must have intense experience in ensuring brand positioning, corporate and brand guidelines, conduct of atl campaigns support.