Marketing Communications- ATL

ABC Consultants Pvt. Ltd.
  • Chennai
  • Confidential
  • 12-20 years
  • 12 Jun 2015

  • Marketing

  • Advertising/ PR/ Market Research/ Events, Automobile/ Auto Components, FMCG/ Foods/ Beverages
Job Description

Job Description

  1. Strategise/position and maintain the brand Isuzu.
  2. Strategise and conduct the Atl activities for IMI.
  3. Plan and cordinate annual ATL plan in line with the objectives of IMI Communications.
  4. Conduct various atl campaigns for IMI (Corporate and brand/product across India)
  5. Coordinate with IMI establishments (Regional/ Area offices) and also dealerships for the conduct of various activities.
  6. Coordinate with dealers or dealers sales team at IMI to support the atl requirements at tactical levels.
  7. Contribute towards participation of IMI in various events, Trade shows and fairs and other Marketing/ Communication activites.
  8. Selection of appropriate agencies through due process controls for various activities and ensure proper agency management.
  9. Ensure quality of conduct and content of all activities.   

Candidate Profile
  1. Currently working in similar profile.
  2. Strong written and verbal communication skills.
  3. Strong interpersonal skills and team player.
  4. Strong in system and processes.
  5. Must have intense experience in ensuring brand positioning, corporate and brand guidelines, conduct of atl campaigns support.

Competencies/Skill sets for this job

Marketing Branding Advertisement Atl Activities

Job Posted By

Reeya Abc

About Organisation

ABC Consultants Pvt. Ltd.