Strategic Partnerships & Alliances:
- Developing and maintaining Business Alliance with Banks, Hotel and Media Companies.
- Establish and manage existing alliances and partnerships, explore new ones to increase the organizations reach and revenues covering all B2C / B2B / B2E partnerships
- Gathering market intelligence, analysis industry trends and developments to formulate policies, strategies and action plans to enhance business.
- Build and maintain partners across Mobile eco-system
- Managing New Business alliances & Partnership Programs
- Product development and promotions
Marketing (ATL / BTL):
- Managing ATL (TV / Print & Radio) / BTL (On ground activation) for the organization.
- Strategizing, Designing and executing marketing strategies & campaigns to drive & deliver the business plans.
- Working closely with Creative Agencies / Media Buying Agencies / Production houses / Broadcasters to ensure timely deliveries
- TVC creation as per brand standards and marketing plans and schedule.
- Responsible for bringing offline / online associations which enables the business to reach out to the right audience and optimize the usage of the internal properties provided
- Handling Events, Brand Activations & Outdoor promotion
- Strategizing, Planning and executing whole Media Plan / Budgeting / Target Audience / Media / Properties / Communication for Product Promotion
Desired profile :
- 8+ years of work experience covering Alliances and Strategic Partnerships, ATL, BTL, Product Promotion, Branding and Advertising, Marketing, eCommerce Strategy and Development, Relationship Building, Vendor Management, Social media marketing