Sr Manager/manager - Banking Alliances & Marketing - Ecommerce

Pinnacle Solutions
  • Delhi
  • 10-15 lakh
  • 8-10 years
  • 04 Jun 2015

  • Senior Management-Marketing

  • Internet/ ECommerce
Job Description

Strategic Partnerships & Alliances:

- Developing and maintaining Business Alliance with Banks, Hotel and Media Companies.

- Establish and manage existing alliances and partnerships, explore new ones to increase the organizations reach and revenues covering all B2C / B2B / B2E partnerships

- Gathering market intelligence, analysis industry trends and developments to formulate policies, strategies and action plans to enhance business.

- Build and maintain partners across Mobile eco-system

- Managing New Business alliances & Partnership Programs

- Product development and promotions

Marketing (ATL / BTL):

- Managing ATL (TV / Print & Radio) / BTL (On ground activation) for the organization.

- Strategizing, Designing and executing marketing strategies & campaigns to drive & deliver the business plans.

- Working closely with Creative Agencies / Media Buying Agencies / Production houses / Broadcasters to ensure timely deliveries

- TVC creation as per brand standards and marketing plans and schedule.

- Responsible for bringing offline / online associations which enables the business to reach out to the right audience and optimize the usage of the internal properties provided

- Handling Events, Brand Activations & Outdoor promotion

- Strategizing, Planning and executing whole Media Plan / Budgeting / Target Audience / Media / Properties / Communication for Product Promotion

Desired profile :
- 8+ years of work experience covering Alliances and Strategic Partnerships, ATL, BTL, Product Promotion, Branding and Advertising, Marketing, eCommerce Strategy and Development, Relationship Building, Vendor Management, Social media marketing

Competencies/Skill sets for this job

Partnerships Social Media Advertising Btl Strategies Marketing Strategy

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About Organisation

Pinnacle Solutions