Usage / demand generation, develop the strategy and manage the marketing programs that drive new and repeat usage
To forecast revenue projections and create products and plans to achieve the forecasted figures.
Enhance revenue and ensure quarter on quarter growth.
Creating efficient usage and revenue team, garnering revenues from customer base, continuously capturing voice of customers and seasoning them for improved consistent results.
Brand management - through available media, managing internal and external communications and maintaining a high share of mind.
End to end social and commercial marketing in rural and urban sectors.
Product management driven acquisitions & revenue enhancement
Responsible for product segmentation, devising usage strategies and controlling key revenue KPIs
Ensure compliance of statutory requirements as per the licensing conditions and regulatory guidelines.
Intense market research to gauge the market potential and develop product and service strategy supported by efficient communication.
Responsible for appropriate product pricing and positioning.
To ensure market research followed by strategic product development for the existing and potential market.
Strong vigil on competition and support front end with counter product requirement.
Innovate and search for alternate channels for product placement.