Sr. Manager/ Manager - Online Marketing

ABC Consultants Pvt. Ltd.
  • Bangalore
  • Confidential
  • 2-5 years
  • 494 Views
  • 23 Apr 2015
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  • Marketing

  • Internet/ ECommerce
Job Description

JOB DESCRIPTION:

Expectation from the role:

- Creating a comprehensive online marketing strategy including all digital channels (Facebook, Google, Display, Email, Affiliates, SEO, Mobile App)

- Optimizing traffic for seasonality, segmentation relevance, and selection

- Identifying opportunity for increased conversion and drive sales growth through implementation

- Analyzing performance of merchandising efforts, defining opportunity to innovate and improve

- Driving sales growth by increasing conversion

- Directing daily content and manage the calendar of initiatives that impact online marketing

- Optimizing website content and to ensure both search engine visibility and favorable user experience

- Designing and delivering online marketing programs that cut through the clutter to reach our audience

- Researching, implementing and evaluating advertising options, searching for ROI

- Providing regular reporting of web analytics, on-line advertising, and email marketing campaigns

- Driving online marketing programs from creative ad development through campaign reporting

Qualities Required

* An entrepreneurial acumen
* Ability to strategize long term operational plan
* Ability to analyze and develop practical solutions for operation
* Understanding of Indian business environment and associated challenges
* Analyzing data and coming up with solution within defined business environment.
* Good communication
* Proactive approach- shall be able to anticipate things




Job Posted By

Deepti Achhreja
Senior Manager

About Organisation

ABC Consultants Pvt. Ltd.