Sr. Manager/ Manager - Trade Marketing - Fmcg

Symbiosis Management Consultants Pvt. Limited
  • Delhi
  • Confidential
  • 8-13 years
  • 29 Jan 2016

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

1.Identify opportunity areas and conduct Marketing activities to increase sales in those areas
2.Drive identified product mix with marketing interventions
3.Spearhead new product communication and launch programs
4.Manage Promotional material requests and optimize distribution and availability
5.Plan and implement all BTL activities across branches
6.Planning and on time settlement of channel schemes
7.Add focus on specific products through relevant trainings, communication and schemes
8.Managing overall Sales Promoters for Organization
9.Driving Brand preference across Value Chain:
10.Spearhead brand visibility through various promotional programs
11.Identification of channel development needs
12.Planning and driving channel adequacy plans with respective BMs
13.POS Branding and In-store infrastructure development

Job Posted By

Senior Consultant