* Review and analyse client sites for areas that need to improved, deleted, or revised.
* Prepare detailed strategy reports.
* Identify the least expensive but most powerful and profitable keywords for client sites.
* Run pay-per-click campaigns.
* Improve a company's organic search results.
* Write effective headlines, body copy, and websites.
* Ensure websites are filled with optimal keywords.
* Place keywords appropriately in copy to gain most search engine traffic.
* Write effective call-to-action statements.
* Write original, powerful SEO content for blogs and websites.
* Implement off-page SEO content strategies such as coding.
* Effectively use header tags.
* Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
* Strategize ways to improve and track site performance.
* Compile and present SEO performance reports.
* Adjust PPC campaigns as needed.
* Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
* Utilize basic programming and web design skills to enhance SEO.
* Create advanced SEO strategies.
* Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keyword