Please find below the JD
Who can apply:
1. Any engineering graduate or graduate from a reputed university with 5+ years of experience with a reputed online consumer internet/ E-Commerce/Ad Agency/ Digital Marketing background and a strong experience in growing organic traffic of websites with million+ traffic
1. Ability to take ownership, plan and execute systematically to achieve traffic targets.
2. Deep & Up-to-date knowledge on the the latest developments in the SEO world.
3. Should be well versed with Google Analytics, Webmasters, Moz, Ahrefs and other SEO tools.
4. Ability to learn quickly and work on newer and untapped areas of SEO.
5. Ability to follow a data driven approach in each aspect, from suggesting changes to measuring the impact.
6. Basic level of technical understanding on server, site architecture, sitemaps, robots.txt,HTML, meta tags etc.
7. Ability to document requirements with clarity for easy of execution by the technical team.
1. Responsible for growth in Organic traffic on Practo.com across 10+ countries
2. Create a road map and own on-site changes that boost SEO on a continual basis and develop and implement the specifications to convey it to the technical team.
3. Devise ways to measure and analyze the impact of the initiatives.
4. Actively monitor Google Webmasters and Analytic on a daily basis and resolve any issues/errors that come up.
5. Report SEO and traffic metrics on a weekly, monthly basis.
6. Carry out keyword research along with content tea, to analyse the potential of new business areas and geographies.
7. Stay up-to-date with latest changes in the best practices, algorithm updates,optimization techniques etc.
8. Conduct technical audits frequently to find issues on the website.
When you apply include the details of the websites for which you did growth hacking and the details of the SEO projects you did. Would help if you have an active moz or any other SEO forum profile . If you are passionate about digital marketing and want to apply for some other role at Practo that can fit your skill sets and interest , let us have a chat anyways.