* Designing document, reporting tools and templates for client business needs.
* Web analytics implementation, tool configuration, code integration and reporting using web analytics tools.
* Map client business requirements to Key performance indicators (KPI.)
* Identify and develop new KPIs as and when required &provide insights on them.
* Provide quantitative/ qualitative recommendations through reports, dashboards, and presentations.
* Create and execute multivariate tests and their analysis.
Desired Skill and Experience:
* Proficiency in Adobe Site Catalyst, Coremetrics or Web trends.
* 7+ years of experience in web analytics tools with focus on site analytics.
* Proficient in Excel and PowerPoint. Knowledge of VBA is preferred but not mandatory.
* Exposure to Adobe T&T is an added advantage.