" /> Hiring For Senior Marketing Manager (Chief Manager - Band1) in Mumbai for Exp: 8-12 yrs " />

Senior Marketing Manager (Chief Manager - Band1)

ICICI bank
  • Mumbai
  • Confidential
  • 8-12 years
  • 20 Aug 2015

  • Marketing

  • Banking - Corporate
Job Description

This position will head a two member team and will report into AGM - Marketing.

Qualification: MBA in Marketing

Key Responsibilities:

A). Product Marketing Strategy:
  • Develop the marketing strategy for the above products in terms of Customer Insight, Competition Mapping, Positioning and brand proposition, in line with the ICICI Bank brand philosophy of 'Khayaal Aapka'.
  • Influence and persuade stakeholders on building a compelling Go to Market proposition for acquiring and retaining customers to maintain market leadership.
  • Provide clear direction and priority to the team in terms of defining and meeting objectives.
  • Must be able to set a vision and intent in terms of creating benchmark initiatives.
  • Travel into Semi urban and Rural markets for branch and customer visits regularly

B). Promotion of product and services:
  • Ideate new and innovative marketing campaigns for new customer acquisition. Craft the messaging and positioning of products. Ensure pull based creative appeal.
  • Support the product team in their product launch, research and internal recognition programs.
  • Coordinate with agencies for creating campaigns for specific business objectives for existing and new customers.
  • Coordinate with relevant departments, product managers and internal stakeholders for briefs, approval of copy and content of collaterals. Take all relevant approvals from all stake holders.
  • Liaison with agencies, vendors to come up with new and exciting marketing campaigns.

C). Communication:
  • Must be strong on written and spoken communication skills.
  • Must have an eye for detail.
  • Must be conversant with digital and social media marketing space.
  • Should have good people management skills for interacting with various functions.

D). Creative support:
  • Brief and liaise with advertising agencies to design thematic and tactical innovative campaigns

E). Budget, Operations & Processes:
  • Keep track of all the approvals, expenses
  • Maintain MIS and reports

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ICICI bank