Senior Marketing Analyst/ Senior Data Analyst

Acculogix Software Solutions India (P) Ltd.
  • Noida
  • Confidential
  • 8-10 years
  • 11 Feb 2015

  • Marketing, Business Analytics

  • IT/ Technology - Telecom Software
Job Description

Looking for Senior Marketing Analyst or Senior Data Analyst for a UK Based Telecom company.

The role:

As Senior Marketing Analyst working with Telcos globally - Incumbent will be responsible for the analytical support of strategic products and will play a central role in guiding customer loyalty strategies.
Incumbent will be responsible for partnering with the relevant Marketing Services Consultant in providing deep analytical insight through to business recommendations, helping determine a course of action that will strengthen loyalty and customer base management proposition.

Main responsibilities & tasks:

Develop an analytical and behavioral segmentation framework that enables customer-level insight
Apply the analytical segmentation framework and undertake further analysis to drive key business and customer strategy decisions
Manage the maintenance of existing segmentation / profiling analysis and the development of propensity models to guide customer retention / engagement and ARPU development strategies
Deep insight on the impact and measurement of the key Loyalty and Customer Base Management services ensuring implications of analytical findings are correctly presented and explained in a timely manner.
Proactively approach Business Departments offering new pieces of insight and proposing ways to action upon it.
Act as the day-to-day main point of contact for analytical queries coming from the accounts supported. Play an active role in proposing new approaches, methodologies and recommendations.
Presentation of modelling and ad hoc analysis findings to a non-technical audience both internally and externally.
Provide performance measurement and insights into key business drivers.


Quality and depth of insight delivered
Quality and quantity of actionable recommendations offered around targeted customer treatments
On-time delivery of analysis
Customer satisfaction of internal and external stakeholders. Development of relationship with stakeholders


Essential Skill:

Relevant Experience of 8 - 10 Years.
The incumbent must have extensive experience in a similar customer analytics and modelling role ideally gained within a commercial B2B environment.
Experience of CRM/Customer Insight profiling, segmentation and propensity modelling with manipulation of large datasets is also essential.
Degree educated in Statistics, Mathematics, Information Technology or Engineering. Statistically literate.

Technical Skills: Highly numerate with strong analytical skills. SAS Base, SAS Stat, SAS Macro. SQL querying. Web Analytics Tools. Strong Access and Excel


In-depth knowledge of SAS Application design/development/testing methodolologies, techniques and tools.
Business acumen apply business awareness to data interpretation. Curious about strategic information hidden behind data. Critical attitude towards data knowledge of data quality and data mapping issues.
Strong work ethic focused on providing excellent customer service.
Excellent communication and influencing skills with the ability to present information.
Customer Relationship Management / customer loyalty experience.
Fluency in English is a requirement
Multi-country experience beneficial
A candidate with the ability to build the reputation and the Marketing Services department by challenging current thinking and becoming a trusted impartial counsel.
Able to work to a very high standard even under pressure and tight deadlines. Organizationally aware knowledge of the best ways to get things done. Great attention to detail.
Passionate about work. Enthusiastic takes pride in performing own job to the highest standard.

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