Senior Manager - Marketing

ACH Management Consultants Pvt Ltd
  • Mumbai
  • 10-20 lakh
  • 4-6 years
  • 252 Views
  • 16 Sep 2015
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  • Marketing

  • Retail
Job Description

- Build marketing and loyalty programs for Organization in India to establish and build the brand in the defining stages of its growth life cycle.

Job Summary: This role will require successfully driving consumer marketing programs with focus on loyalty, special marketing projects and PR.

Summary of Key Responsibilities:

Responsibilities and essential job functions include but are not limited to the following:

- Initiate and lead special marketing programs and tie ups in line with brand objectives

- Drive communication synergies across all consumer platforms - website, social media, PR, etc.

- Monitor the allocated marketing budget

- Leverage consumer insights and analysis to drive better effectiveness and efficiency

- Build and drive the loyalty program to establish brand connections

- Driving effective corporate and consumer PR for the brand, and manage appropriate tie ups with vendors/ creative agencies for Organization across PR and consumer marketing

- Manage brand communication on social media and digital platforms and drive appropriate campaigns, along with managing the Company India website

- Develop and ensure execution of the marketing calendar for Company in India

- Actively collaborate with other members from Marketing and Category team to conceptualise and implement all rounded marketing campaigns

Qualifications Required knowledge, skills and abilities:

- MBA (2008/ 2010) batch from Premium B-Schools (IIMs/ SP Jain/ FMS/ XLRI/ NMIMS/ JBIMS/ MICA/SIBM/SCMHRD) with specialization in Marketing, Business

- 4-6 years of prior Marketing experience dealing in consumer marketing - events, advertising, digital marketing, loyalty programs and PR. Experience should be with reputed organisations in FMCG/ Automobile/ Hospitality/ premium banking industry.

- Organizational agility and expertise in managing and prioritizing multiple projects- delivering results consistently

- Self driven with expertise in driving new initiatives

- Strong interpersonal skills; ability to create collaborative relationships with multidisciplinary teams and external entities.

- Excellent communication skills


Job Posted By

Sagar S
Senior Research Associate - Sourcing Specialist