Senior Manager - U&R

Sixth Element Consulting Pvt Ltd
  • Mumbai
  • 10-15 lakh
  • 8-12 years
  • 24 Feb 2015

  • Marketing

  • KPO/ Analytics
Job Description

Campaign Management & Manage Product Launch Operations - Design Segments/intents and Test Product Concepts that Result in Incremental Revenue Uplift and Net Contribution - Configuration & Cross Functional Co-ordination for Launches - Design Communication Scripts for Different Modes and Schedule Communication - Drive Incremental Segment Revenues Through Micro-segmentation - Launch Products that Deliver Successful Broadlaunch (roi Positive) Ideas - Execute Launches for Various Segments for Maximum Base Coverage and Revenue Uplift On Continuous Basis - Product Evaluations and Analytics - Prepare Pre Roi for the Launches - Post Roi Analysis Wrt Take Rates and Revenue Uplift Across Different Campaigns - Ensure Customer Retention and Vlr - Launch Products to Reduce Drop in Usage Within a Designed Framework - Customer Relationship - Coordination for Product Configuration (da, So, Prp Configuration, New Price Point & Cg Configuration Etc.), Imagine Validations & Approval. - Confirmation of Product Configuration, Imagine Validation - Co-ordination for Scripting and Scheduling Communication (sms, Obd, Sivr, Insta Etc.) for Iris Segmented Base - Voc for Campaigns - Liasioning for Accurate Weekly/monthly Data and Post-roi Information, Co-ordination for Imagine Launches - Reconciling and Managing Bi Masters and Segmented Base

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