Senior Manager - Digital Marketing

  • Bangalore
  • Confidential
  • 7-10 years
  • 01 Sep 2015

  • Marketing

  • IT/ Technology - Education
Job Description

Duties & Responsibilities
* Establishment of an Internet and online marketing plan aligned with broader demand generation and thought leadership initiatives for the company
* Identification of optimal mix of online marketing activities including SEO, SCM, PPC, email campaigns, social media campaigns and mobile marketing initiatives
* Building of appropriate metrics and KPIs for online marketing function with focus on web analytics reporting including website traffic and email campaign demand generation results (opens, bounce rate, etc.)
* Analyze and report program performance; provide recommendations and results for improvement
* Stringent quality control over execution of quality of online, email and mobile campaigns and to ensure appropriate brand communication and representation
* Work closely with the broader marketing team, product management and the sales organization to determine optimal mix of programs and content required to deliver maximum effect.
* Close collaboration with the Sales organization and broader marketing team to collect feedback and incorporate compelling business trends and opportunities into existing plans
* Utilization of best-in-class email marketing and web-based demand generation trends in plans and activities
* Management of outside agencies as required

Qualifications & Skills
* MBA in Marketing from a reputed Institute
* Deep understanding of best-in-class online and mobile demand generation and lead nurturing practices
* 7+ years of marketing and marketing program/ demand generation experience
* Understanding of core online marketing metrics, web analytics and reporting, and list management
* Familiarity with Marketing Automation Software and email marketing tools
* Understanding of software and technology sales processes and cycles
* Experience with India and SMB market and marketing products and / or services to these organizations
* Preferred industry verticals: SaaS software, e-commerce, marketing/advertising, mobile.

* Excellent verbal, writing and presentation skills
* Ability to be a Self starter.
* Highly organized and detail-oriented

Competencies/Skill sets for this job

Mba Marketing Graduate Students Mba Degree

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