Senior Manager - Marketing - Fashion eCommerce

Silver People
  • Bangalore
  • Confidential
  • 6-12 years
  • 250 Views
  • 15 Oct 2015
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  • Marketing

  • Retail, Internet/ ECommerce
Job Description

Job Description:

The role holder is responsible for understanding and enhancing brand visibility of company's brands through various online and offline communications, promotions and campaigns.

Responsibilities:

- Manage the entire brand orbit consisting of the consumer, creative, design, and agencies for set of 2-4 brands

- Assist in innovating new communication ideas on the basis of market research, consumer insights, etc.

- Responsible for executing a rolling 12-month marketing calendar for all marketing-led plans

- Liaoning with brand team to create cutting edge marketing communication for company's Fashion Brands

- Enhancing brand visibility and strengthening brand positioning along with developing strategy

- Successfully implementing marketing campaigns across online and offline media

- Creating and sustaining assets across offline/online platforms for set of brands

- Create relevant content for each brand across multiple digital platforms

- Maintaining a steady volume of conversations about the brand across platforms

Education and Experience:

- 7-9 years of relevant work experience managing entire communication process across traditional and new age mediums

- Having strong creative bent of mind, proven capabilities through award winning work and industry recognition

- Knows how to manage the agencies effectively(creative/media)

- Comes with industry contacts and publisher connections, has worked with vendors across domains

- Experience of working in ambiguity, entrepreneurial in nature

- Excellent verbal and written communication skills

- Self-motivated, aggressive, open to learning with an extremely positive attitude


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