* Devising and introducing unique product concepts which are path breaking in the industry, especially in light of the stringent regulatory environment.
* Building a framework that enables a sustained communication with the various stake holders internal & external.
* Providing effective solutions fulfilling the wealth management & protection requirements of institutions & individuals across spectrums of lives.
* Identifying and implementing the right business tools based on the accurate profiling of and identification of the customers needs.
* Devising communication strategies which would enable the verticals to effectively position BSLI's product offering to the customers
Accountability Supporting Actions
Defining the marketing and communication strategy 1. Create a robust and comprehensive Marcom strategy for the vertical encompassing aspects related to business.
Development of Products
1. Understand the market place and liason with the product and actuarial team to launch new products in the employee benefits space
2. Design the right business tools to unearth customer requirements.
3. Effectively utilise concepts revolving around protection counselling etc.
Implementation of the entire sales process
1. Ensuring effective liasoning and channelizing of resources required for smooth implementation of communication strategies