Initiate and lead special marketing programs and tie ups in line with brand objectives
Drive communication synergies across all consumer platforms -- website, social media, PR, etc
Monitor the allocated marketing budget
Leverage consumer insights and analysis to drive better effectiveness and efficiency
Build and drive the loyalty program to establish brand connections
Driving effective corporate and consumer PR for the brand, and manage appropriate tie ups with vendors/ creative agencies across PR and consumer marketing
Manage brand communication on social media and digital platforms and drive appropriate campaigns,
Actively collaborate with other members from Marketing and Category team to conceptualise and implement all rounded marketing campaigns
5-6 years of prior Marketing experience dealing in consumer marketing - events, advertising, digital marketing, loyalty programs and PR. Experience should be with reputed organisations in FMCG/ Automobile/ Hospitality/ premium banking industry.
Candidates Should be completed MBA Marketing, MBA Business Management in batch 2008, 2009 batch from Top B Institutes.