Key Area of Responsibility:
Defines, implements and monitors marketing and brand strategy and plan for the assigned products and new products in liaison with sales and the product creation groups.
Translates the marketing strategy and plan into a business plan, with supporting launch plans and other required actions to meet the planned results.
Define the product portfolio, the product positioning, pricing, distribution, service and promotion plan, which should contribute to optimised sales value, product mix and volume to deliver the agreed targets.
Sets and manages margin and pricing policies, ensuring effective implementation in the sales plans. Responsible for local or regional consistency in pricing and product range.
Owns the sales planning and manages slow moving or outdated inventory. Resolve or escalate product allocation issues, in case of supply restrictions.
Initiates (corrective) actions and formulates marketing support requirements, validated by sales management in order to improve on business objectives.
Manage the distribution and channel mix according to criteria set by General management.
Advertisement & Promotional activities like Sponsorships, Press Meet, Events
Manages Advertising & Promotion Budget
Skills and Competencies
Brand Strategy and Annual Brand Plan
Pricing and Portfolio Management
New Product Launches
Micro Planning and Execution of Activities
Budget Planning, Control and Management