Campaign management, customer engagement, partner engagement, engagement strategy and execution. Role requires 30% strategy and 70% execution orientation.
Network campaigns (fully)
LCM campaigns (partly)
Partner campaigns (select partners)
Campaign operations (bonus points, campaign analysis)
Program KPI tracking
All marketing reporting
Presentation to management, leadership
BTL initiatives / on ground activation
List The Duties And Responsibilities
Planning, scheduling, creating and executing campaigns for program overall and individual partners. Campaign review, analysis, agency management. Campaign process management and handling key customer issues.
Campaign operations SLA management, interact on customer issues with customer service and resolve process related issues. (bonus points SLA, campaign analysis reporting and regular reviews)
Project management of key campaigns and program initiatives. Working with delivery teams and cross functional stakeholders to ensure results.
7 - 10 years
MBA or equivalent
Skills, Abilities, And Competencies
People interaction and ability to interface with multiple team to get the campaigns off the ground. (partner teams, operations, analytics, legal), ability to put together processes and stick to policy and process.
Good knowledge of B2C communication and direct marketing campaigns.
Positive attitude and ability to lead a team and work with 2-3 agencies at the same time.
Good computer skills. Ability to communicate well with internal stakeholders.
Understands numbers and data.
Project management skills.
Reporting and analytical ability.