The objective of this job is to lead the Awareness and Communication function and be directly responsible for development, implementation and monitoring of Awareness & Communication strategies to be adopted for NeGP.
The job holder will also be directly responsible for supporting Head Project Appraisal to ensure appraisal of Project Reports received by NeGD for their alignment with the Awareness & Communication strategies of NeGP.
Awareness & Communication
Develop Awareness & Communication strategies to be adopted for NeGP
Devise suitable interventions to build the brand of NeGP including different MMPs/ Components and NeGD itself
Draft and enforce guidelines for using the NeGP and related logos
Build capacities at Central Line Ministry and State level for awareness creation and communication management
Implement of CSC and India Portal mission mode projects
Prepare annual Awareness & Communication budget and costs framework inline with the organizational goals
Identify and empanel agencies for developing brand related communication / merchandise / advertisements etc
Identify media channels for Awareness & Communication, determine the media mix to be used and liaison with external partners to execute the Awareness & Communication strategy
Ensure consistent brand understanding and provide regular support Facilitate internal and external brand audit
Develop brand related advertisement and communication merchandise for use by internal customers
Support SeMT, State Governments and Central Line Ministries in designing and implementing respective Awareness & Communication strategies
NeGP Appraisals :
Lead, direct and guide trategic Appraisal team in issues relating to Appraisal of Project Reports and ensure their adherence to the evolved guidelines on awareness and communication strategies
Ability to achieve results through people by encouraging, inspiring and motivating individuals and teams to give their best and create a positive impact on the work culture. It also includes ability to resolve conflicts and channelize energy of the team to meet/ exceed targets as well as ensuring the development of subordinates.
Ability to make timely decisions within limits of authority after due consideration of all available information and resources and weighing priorities. It includes the ability of calculated risk taking and taking ownership of decisions.
Ability to do ones own work well against a standard of excellence and raising the bar based on his/ her past performance or on performance of others. Ability to demonstrate persistence and a strong personal belief to succeed despite obstacles. Ability to display ownership and initiative, by doing more than required or is expected to be done in the job, doing things that no one has requested which will improve job results, avoid problems, or help create new opportunities
Impact & Influence
Ability to influence the thought process of others to enlist their support by effective management of relationships and convincing through persuasion. It also includes giving forceful reasons and negotiating with others to accomplish a particular agenda.
Customer & Stakeholder Management
Underlying desire and understanding of the importance of proactively identifying and satisfying implicit and explicit needs of customers/stakeholders. It includes the ability to build and maintain long term relationships. The customer/stakeholder may be an external/internal customer, vendors, agencies and State & Central Governments/Ministries.
Ability to systematically think through work related issues and their constituent parts. It is the ability to identify links and relationship between various parts of work related issues and prioritize the same. Also the ability to anticipate problems and prepare contingency plans to manage crisis situations.
Ability of having the big picture perspective, the ability of being able to assess long term implications of what is being done today and articulate strategies that need to be adopted / designed to achieve long term goals.
Ability to inspire others by displaying qualities of a role model - such as self-belief/ confidence, interpersonal sensitivity, transparency and openness, mutual trust and integrity. Also includes the virtue of investing in self development to reach greater professional heights. Also includes an understanding of others behavior and adaptation of own approach/ strategy accordingly
Planning & Organizing
Ability to plan and schedule a series of interlinked activities to achieve the larger goals and objectives. Also includes an ability to anticipate potential issues that might arise and develop contingency plans to take care of the same
Graduation: Any Discipline (Mass Communication is desirable)
Post Graduation: Mass Communications
Skills & Experience
8 to 16 years of experience in diverse Awareness & Communication / Brand Management / Public & Media Relations roles
Minimum 2/3 years of experience in handling large scale Awareness & Communication projects