Senior Brand Manager - FMCG

ACH Management Consultants Pvt Ltd
  • Mumbai
  • 10-20 lakh
  • 4-8 years
  • 16 Sep 2015

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Reporting to : Head - Marketing

Role & Responsibilities :

The position is responsible for product development & management of a Backpacks category. Develop products by identifying potential product gaps; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing go to marketing strategies for various sales channels and implementing them. All this by building a strong relationship with business leadership, marketing, sales, design and development teams.

- Responsible for complete ownership of product category from concept to Go to market strategy

- Provide detailed business plan of the product/category; including contribution per product/product category

- Determines customers' needs and desires by specifying the research needed to obtain market information.

- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or POS changes.

- Assessment and benchmarking of market competition by comparing the company's product to competitors' products.

- Provides source data for product line communications by defining product marketing communication objectives.

- Obtains product market share by working with sales channel heads to develop product launch, GTM & product sales improvement strategies.

- Assesses product market feedback by calling on customers with field salespeople and evaluating sales call results.

- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedule by working with production, SCM and Sales team

- Brings new products to market by analyzing proposed product requirements and product development programs; establishing time schedules with sourcing and manufacturing.

- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.

- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

- Maintains professional and technical knowledge by setting up processes and building knowledge bank, MIS & processes

- Travels to China regularly & interacts with overseas factories (especially in China) both long distance via e-mail communication & FTP file exchange as well as face to face in the domestic factories to create products that meet margin requirements.

Job Posted By

Sagar S
Senior Research Associate - Sourcing Specialist