Device and supervise the media outreach strategy for the agency and maintain relationships with a portfolio of key market participants and media journalists.
Direct and manage the media outreach team and its efforts.
Monitor media outreach performance and provide strategic feedback to senior management
Provide direct marketing support to the Business and Relationship Managers.
Develop and maintain presentation overviews and pitch books.
Contribute generally to implementation of strategy for the Corporate Communications and Investor Relations team.
General responsibilities will include:
Interact with journalists and investors by sending research, following up on market events, invite to road shows &follow up on requests.
Writing marketing materials, pitch books and presentations with guidance of senior management.
Keeping up to date with market issues and proactively identifying areas of opportunity.
Analyzing readership of India Ratings research and following-up new research trials for strategic investor contacts including regular interaction with web team.
Entering information into the database, maintaining lists for a variety of outreach types and monitoring the investor and media portfolio information.
Running regular reports from the database and other sources for the compilation of overall India Ratings Media/Investor interaction. Providing information on positioning to senior management.