- Develop and implement strategic PR programs to achieve significant increases in brand awareness
- Work closely with the PR agency to identify key media outlets to increase brand visibility across media channels
- Cultivate relationships with key business journalists in national and trade publications
- Organize promotional events like press conferences/ visits
- Designing and writing presentations, Press releases, media kits, articles, leaflets, in-house journals, Publicity Brochures and create promotional videos.
- Analyzing media coverage
- Designing a communication blueprint for the company and suggesting on actions which could have an impact on brand building and brand recall.
- Preparing content for Contributed articles, advertorials, and interviews on behalf of the company for print media.