Product Marketing Manager - Handset/Mobile Phones

Ikya Human Capital Solutions Pvt Ltd
  • Mumbai
  • Confidential
  • 7-12 years
  • 231 Views
  • 15 Sep 2016
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  • Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

Managing end to end Product Life Cycle (PLC), including creating product strategy, product roadmap, new product feasibility & development, positioning, pricing, promotion, marketing, and product launch.Define product features basis existing product portfolio, extensive competition analysis across various price points, consumer needs &preferences, market research& feedback, latest technology trends
Designing market research activities, reviewing & evaluating research output to develop product strategy
Monitoring product, determined enhancements required to increase customer volume and satisfied their needs


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