Monitor product positioning and messaging that differentiates products in the market.
Oversee development of advertising, PR and all marketing communications to meet product objectives and ensure the need of sectors i.e. Catalogue, Brochure, flyers, films, Branding items, collaterals etc. is timely given.
Enforce brand marketing guidelines in trademarks, logos, and publications at all sectors.
Plan and execute without flaw trade shows. Track budgets for all sectors.
Measure success of various marketing campaigns.