Responsible for planning process, define and realize a marketing policy for the product creation, such that the budgeted targets, as volume and profit
Can be realized with and through the defined sales channels.
Support and guide the Product Creation Process by market research
The definition of commercial requirement specifications and product specifications.
Set up and execute roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock.
Define the marketing communication plan and budget and make sure that the MarCom deliverables, like packaging, manuals and product information is available in the required languages, in order to successfully introduce and promote products and compete with the competitors.