NR - Regional Product Manager - Bank

Aur Consultant Pvt. Ltd.
  • Ahmedabad
  • 10-20 lakh
  • 4-6 years
  • 23 Jun 2015

  • Sales/ Business Development/ Account Management

  • Banking - Retail
Job Description

Overall Goal

The NR-RPM will be responsible to manage, motivate and help branches achieve their NR budgets as set out by the management. The NR-RPM will be responsible for the - Other than Focus Branches- a list as defined by NR - Product from time to time. The NR-RPM will be one point contact between NR-Product and the Branches in day to day activities.

So that:

All branches will have a one point contact for their NR-needs, thus achieving their NR targets.

Key Result Areas

Managing Branches:

- Effective implementation of the NR monthly strategy in the assigned branches in the following parameters

- NR Values


- NR Account Nos.

- Fx penetration in the non-managed base

- Activation

- RPM will have to ensure that all branches under his territory are 100% on budgets in the above parameters.

- Participating in the regular meetings with Zonal Head/ Circle/ Cluster head for roll-out and implementation of the strategy

- Regular Branch calling and visits

- Ensuring all Branches are 100% YTD in NR NAV, CIB, Account Nos.

- Driving bottom quartile branches through Branch NR-Champs, Branch Heads, Circle/ Cluster Heads & HNW channel so that they are able to achieve their targets.

- Organizing regional coaching clinics (buddy program, joint call with vendor) along with CH for under performers

- Help the Branches with training and new product launches

- Help the Branches with Tie-ups with corporate, shipping companies etc for expanding business.

- Go on joint calls whenever necessary.

- Do regular scoping and updating of same of potential NR areas around branch/branches/cluster so that the bank/branch achieves the maximum market share in NR in the region

MIS Support

- To provide various MIS to the branches to help them achieve their numbers

Marketing Support

- NR-RPM in consultation with Cluster/Circle and Zonal Heads prepare a calendar of events which will be vetted and approved by NR-Product team.

- NR-RPM will be responsible to ensure all the Marketing and Event Strategies as defined by NR-Product and NR-Sales Team is implemented effectively in the region

- To monitor the achievement from the afore-said events/ marketing to ensure that the cost to income ratio is effectively met.

- Lead generation activities thru sales promotion and marketing support in consultation with NR-Product

NR-Champ Support

- NR-RPM will identify NR-Champs in the branches in conjunction with the BM/ Circle/Cluster Heads.

- NR-RPM will train and motivate the aforesaid NR-Champs in the branches

- To have regular meetings with NR-Champs to ensure they are up to date in their NR knowledge and to motivate them to open more NR-accounts

Supervision Received: Regional Sales Manager -100%


- Sales and Influencing Skills

- Banking Product & Process Knowledge especially pertaining to NR

- Planning and Organizing Skills

- Communication

- Knowledge of Competition & Current trends in financial Industry especially pertaining to NR

Competencies/Skill sets for this job

Regional Product Sales Marketing Strategy Strategies Consultation

Job Posted By

About Organisation

Aur Consultant Pvt. Ltd.