National Product Manager

2COMS Consulting Pvt. Ltd.
  • Mumbai
  • 10-16 lakh
  • 9-14 years
  • 17 Nov 2016

  • Marketing

  • Chemicals/ Fertilizer/ Pesticides
Job Description

Exp- 8 to 10 yrs in Construction Chemical or building materials

Preferably knowing Concrete set-up

Position Summary:

The product Manager is in charge for the overall development of our product and offer portfolio and strategy, anticipating future trends and needs, position our offerings and products to meet these needs.

Interfacing with the Technology team, plants, CDL, Marketing and Sales to ensure technical concurrence in all aspects of product development, she/he is a key transversal element.

- Review our range of products, ensure their suitability for the market, identify improvements and implement the optimum marketing mix

- Lead the product development process from idea inception through to product launch

- Coordinate all quality control or customer complaints procedures

Coordinate with any external partners and ensure the viability of the business model that underpins the offer

Job Responsibilities:

Understanding the Market Build a network with the key national specifiers.

Organize market surveys.

Sub segment the market based on customer profile and type.

Develop forecasts and market estimation based on the surveys and FGDs.

Product Offer

Define products, enlarge the range in agreement with Division recommendations.

Evaluate and establish network of suppliers for the supply of the ingredients for the VAP and negotiate deals. Ingredients would include specific admixtures, fibbers, colours specific

equipments, complementary product, coloured aggregates, etc.

Build partnerships with potential co-development partners (for example: floor heating systems for screed).


Ensure that all elements of VALUE BASED PRICING are understood and reflected in the pricing strategy formulation and implementation.

Recommend price and margin levels for the specific VAP based on the value for the customer.

Ensure follow up to check if recommendations are adopted by market.

Coordinate with Operations and QC

Co-ordinate with the QC to ensure product quality, compliance to standards and norms.

Ensures that QC department is lobbying in standards and norms bodies.

Selects with Operations (areas and zones) the proper plants to produce his/her product.

Prepare deployment plan and follow up to ensure completion.

Product Promotion

Define the promotion strategy for the product based on the inputs from the market surveys and understanding of the customer segments.

Translate the international Brochures of the VAP.

Organize national / BU promotional events.

Co-ordinate with the Area team local area promotional events.

Identify right channels for promotion.

Coaching VAP Specialist and Sales team

Prepare support documents for VAP Specialist and Sales team based on the learning from the sites.

Conduct training sessions for the sales teams.

Undertake joint visits to coach VAP specialists and provide guidance and assistance to the VAP specialist in complicated cases.

Benchmark market area performances on parameters including volume, margins, penetration, etc


Defines approach in agreement with Division

Work closely with the Applicator Manager on how to develop the applicator network

Approves applicators proposed by VAP specialists and area teams.

For applicators support, put in place demonstrator (s)

Trains the applicators

Pro actively manages his/her product as a project

Organises and manages management committees for his/her product (steering, operating, technical committees)

Maintain project management documents: business plan, planning, action plans

Competencies/Skill sets for this job

Steering Operating Technical Committees

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About Organisation

2COMS Consulting Pvt. Ltd.