Understanding banking business segments and creates a product roadmap through campaigns, product innovations, services/solutions across multiple channels to meet business goals.
Work with internal teams to execute campaigns and other business/product requirements
Review campaign results and make recommendation on refinements to campaigns that will result in improved performance.
Keeping an eye on market developments on the digital products
Ensuring analytics and customer voice to ensure improvement of product
Alliance tie ups for better promotions and offers for our customers
Understanding of eCommerce workflows and improving product processes