Product Manager-poultry

  • Mumbai
  • 10-15 lakh
  • 3-6 years
  • 25 Mar 2015

  • Marketing

  • Advertising/ PR/ Market Research/ Events
Job Description

Launch Of New Product
Main activities:
-Conceptualization of the price & profit the company wants to achieve in a year.
-Competitors Activity analysis, marketing plan, communications to be made etc.
- Designing of final presentation after approval from Senior Marketing Manager..
-Discuss the MRP as per DOC with VP-supply chain.
-Provide a holistic feedback on the sample to QA.
- Design the product literature, promotional material.
-Arrange a product launch.

Management of existing products.
Main activities:
- Analyse the needs & reasons behind the rejuvenation of the existing product.
-Analyse the current strategy, effective interpretation of market research and feedback of the customers.
-Generate PDR if required.
-Redesign the package, art work and product literature if required.
-Unveil the marketing plan to the field force.

Promotional Materials
Main activities:
-Designing of Visual aid general / special
-Designing of Literature of products, if required in regional languages
- Designing of Audio / Video cassettes for core products as per the strategy
-Designing of Posters / Dangles /Bunters /Banners /Stickers /Wall paintings
-Designing of innovative gifts material

Market Analysis with CID
Main activities:
- Analysis of available sales report
-Analysis of feed back from the field force
-Interpretation market research field work

Main activities:
-Products & marketing should comply with Indian Drug rules.
-Ensure all the statutory warnings are mentioned on teh products.
-Supportive documents & evidences are provided along with a marketing claims.
- BCL, New BOs Training Program
- Field work to evaluate the Implementation level of Strategy and Competitors Activity.

Desired Profile Candidates with minimum 5 to 6 yrs of experience out of which exclusive experience of 3-4 yrs as Veterinary Representative.

Competencies/Skill sets for this job

Designing Marketing Promotional Product Literature Stickers