Market Research for identifying customer need
Creating a Model product design to R&D.
Product screening/ selection
Studying market trends
Competing brands- market share, pricing, schemes
Customer profile/ value analysis/brand switching behavior
Analyzing Product and Market segments
Analyzing product fitment
Decision on placing in which market/against which competitors' product
"Deciding advertisement objectives/channel promo objectives /customer promo objectives"
Select the communication media
Design communication campaigns
Analyzingthe effectiveness of promotion campaigns.
Product performance evaluation -Newly Commercialized products
Channel and Customer feedback
Coordinating with other Departments
Work with R&D-Communicating product needs/Product performance feedback
Work with Production - Giving Production Plan
Work with PRC - Timely availability and packing
Work with Advertisement-Designing/printing Product literature/packing design
Work with MDMs - Implementation of marketing campaigns/product promotion