Manager - Product Market Research

iCresset Talent Solutions
  • Mumbai
  • Confidential
  • 2-5 years
  • 442 Views
  • 14 Jul 2015
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  • Marketing, Market Research

  • Chemicals/ Fertilizer/ Pesticides
Job Description

Market Research for identifying customer need
SWOT Analysis
Customer preferences
Creating a Model product design to R&D.
Product screening/ selection
Market Intelligence
Studying market trends
Competing brands- market share, pricing, schemes
Channel analysis
Customer profile/ value analysis/brand switching behavior
Segmentation
Analyzing Product and Market segments
Product positioning
Analyzing product fitment
Decision on placing in which market/against which competitors' product
Marketing mix
Deciding Pricing/packaging/schemes
Communication mix
"Deciding advertisement objectives/channel promo objectives /customer promo objectives"
Product promotion
Select the communication media
Design communication campaigns
  Analyzingthe effectiveness of promotion campaigns.
Product performance evaluation -Newly Commercialized products
Channel and Customer feedback
Coordinating with other Departments
Work with R&D-Communicating product needs/Product performance feedback
Work with Production - Giving Production Plan
Work with PRC - Timely availability and packing
Work with Advertisement-Designing/printing Product literature/packing design
Work with MDMs - Implementation of marketing campaigns/product promotion


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iCresset Talent Solutions