Formulation of Process and Product, review of existing products.
Formulating pricing strategy in line with market offering.
Formulating and launching new process related to builder & developers.
Designing Rewards n Recognitions for Channel, Builders & Sales team.
Devising marketing & branding strategies and designing creatives & marketing collateral for all channels to build PL visibility pan-India; Managing the PL banner creative & updation of content on Home Loans.
Formulating and designing the tracking mechanism of various MIS & analytics. Developed the Mechanism of Tracking the excess exposure on ADF manually and subsequently evolved the logic to track the same through system.
Identifying Opportunities for Bank to organize Events and exhibitions in domestic markets to build the sanction pipeline.
Defining new processes and documenting of processes related to the loan life-cycle.
Updating training materials and organizing training sessions pan-India on product and policys.
Developing Mechanism for tracking penetration of developers who has been funded for construction funding by Bank.