Product Head - Savings Account & Household Segment

People Konnect
  • Mumbai
  • 10-15 lakh
  • 6-11 years
  • 155 Views
  • 18 Aug 2015
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  • Finance/ Accounts

  • Banking - Retail
Job Description

Department Branch & Business Banking

Reporting To Head Product Liabilities, Fee & Business MIS

E. Position Purpose

Establish, drive and co-ordinate the strategy, execution and priorities to deliver growth across Individual & Personal Customers, Alliances ensuring that we fulfil our potential and realise the significant revenue and operating profit growth opportunity that the savings account product & household segment represents.
Develop Customer Value Proposition, service and relationship management experience that is distinctive, market-leading and scalable.


F. Position Responsibilities
Sr. Key Responsibilities
1 Product Ownership

Responsible for Savings Account (domestic)
Fixed Deposit & Recurring deposit
Salary Accounts & Proposition
Safe deposit Lockers
OD FD offering

2 Segment Ownership

General/Prime segment
Develop and grow the Premium individual client segment
Responsible for Product Benefits & Pricing Plans covering Individual segment
Servicing plan for individual clients in conjunction with the Customer Service team

3 Acquisition

Implement acquisition programs.
Activating sources of leads to achieve business targets (digital, marketing campaigns, alliances)
Ensure frontline is supported with adequate marketing tools.
Plans and conducts special sales initiative and events for prospective and existing clients.

4 Deepening strategy

Implement customer full life cycle program
Deploy activities to activate, build balances and deepen client relationships
Prepare localized offers and campaign scripts
Use portfolio insights and analytics to enhance client engagement effectiveness and efficiency.
Drive cross sell, up sell and channel migration programs in the base

5. Key Measurement Criteria

No. of clients acquired and total base
SA Balance sheet (growth across NTB & ERV)
Salary & Premium segment balance sheet
Locker sales and revenue target
Fixed Deposit mobilisation target
Products per client and product penetration
Channel migration
Revenue Contribution by Segments
Regulatory compliance

6 Tracks customer complaints/queries and turnaround times to ensure high level of customer satisfaction and use insights for product and service enhancements

Department Branch & Business Banking

Reporting To Head Product Liabilities, Fee & Business MIS

E. Position Purpose

Establish, drive and co-ordinate the strategy, execution and priorities to deliver growth across Individual & Personal Customers, Alliances ensuring that we fulfil our potential and realise the significant revenue and operating profit growth opportunity that the savings account product & household segment represents.
Develop Customer Value Proposition, service and relationship management experience that is distinctive, market-leading and scalable.


F. Position Responsibilities
Sr. Key Responsibilities
1 Product Ownership

Responsible for Savings Account (domestic)
Fixed Deposit & Recurring deposit
Salary Accounts & Proposition
Safe deposit Lockers
OD FD offering

2 Segment Ownership

General/Prime segment
Develop and grow the Premium individual client segment
Responsible for Product Benefits & Pricing Plans covering Individual segment
Servicing plan for individual clients in conjunction with the Customer Service team

3 Acquisition

Implement acquisition programs.
Activating sources of leads to achieve business targets (digital, marketing campaigns, alliances)
Ensure frontline is supported with adequate marketing tools.
Plans and conducts special sales initiative and events for prospective and existing clients.

4 Deepening strategy

Implement customer full life cycle program
Deploy activities to activate, build balances and deepen client relationships
Prepare localized offers and campaign scripts
Use portfolio insights and analytics to enhance client engagement effectiveness and efficiency.
Drive cross sell, up sell and channel migration programs in the base

5. Key Measurement Criteria

No. of clients acquired and total base
SA Balance sheet (growth across NTB & ERV)
Salary & Premium segment balance sheet
Locker sales and revenue target
Fixed Deposit mobilisation target
Products per client and product penetration
Channel migration
Revenue Contribution by Segments
Regulatory compliance

6 Tracks customer complaints/queries and turnaround times to ensure high level of customer satisfaction and use insights for product and service enhancements


Competencies/Skill sets for this job

Sales Relationship Management Alliance Digital Marketing

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