To handle alternate banking channels like Internet Banking, Debit Card, Email statement, Mobile Banking, SMS Alert, Door Step Banking facility for retail current account customers.
To analyze the feasibility of process or product change request raised by the branches or suggestions provided for smooth functioning of alternate banking channels.
To draft contents and send current account product variants and alternate channels related information to current account customers through email statement, e mailers, account statement and through SMS, post vetting through legal, compliance and contents team.
To increase the customer usage of alternate banking channels of current account customers by shifting the customers focus from Branch to alternate banking channels.
Liaise with marketing team for designing or updating the posters displayed in branches, information on websites, development of various collaterals, etc
To design product campaigns and get the concurrence of supporting units and management.
Review of the existing processes related to Branch / Operations and improvising the same.
Account opening and customer Instruction TAT monitoring.
Approving for opening of account in some specified variants.
Setting up a process for newly launched product post checking with Operations Team and inform various channels once it is approved by legal & compliance team.
Business MIS to frontline sales teams, senior and top managements.
Campaign analysis and MIS to Branch team.
Regular Branch visits to study catchment area and provide modified product variant offering.
To analyse behavior of Branch on current account sourcing post modified product offering.
Study customers MAB (Monthly Average Balance) behavior in M+1 month for new accounts.
Train Branches on Current Account product variants and on alternate banking channels like Internet Banking, Debit Card, Email statement, Mobile Banking, SMS Alert, Door Step Banking facility.