Product Business Head - Mobile Handset Organizations

Expro Consulting
  • Gurgaon
  • Confidential
  • 9-15 years
  • 09 Jun 2015

  • Sales & Marketing, Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

Profile :

Business Plan :

- Business target achievement (Product category wise, Quantity & Value wise) & sales forecasting for the branch as per Business Plan.

- Business plan includes collection targets, profitability targets and other aspects of strategic business unit along with sales targets.

- Device pricing strategy through ASP forecasting & control across regions & propose Scheme budgets for all brands through brand wise price positioning strategy.

- Product profitability tracking through ASP, MOP & schemes & provide strategic inputs to Sales Admin.

- Special focus on high payout Distributors/AWDs so that schemes once finalized don- t get hampered, tracking, monitoring & reducing dealers who are offered higher schemes to increase profitability.

- Direct Dealer / AWD / MT trend Analysis, Network loss analysis & Corrective action plan for network expansion. Ensure monthly availability of stock.

- Special focus on high end models through premium contribution & availability through unique penetration strategies across regions to achieve ASP targets

Product Planning :

- Product Planning & Model Mix availability at regions & branches. Factory supply tracking and ratio analysis & extend support to sales through factory & logistics. Tracking of Supply plan vs. Distribution Plan.

- Strategize & design action plan for synchronicity between production of brand wise models & optimum sales for control over inventory & stock levels

New Product Introduction :

- Define strategy for new product introduction & successful execution as per plan. Product performance review & failure study.

- Tracking & facilitating in New Product Launch process in Coordinate with Factory and R&D teams for new product development in comparison to competition for competitive advantage.

Control Over Dues :

- Inventory tracking, support & aging analysis; tracking & controlling overdue outstanding. Minimum planning of two months stock requirements and liquidating the aging material.


- Quick clearance of all pending deliveries. Ensuring daily billing is done at branches for controlling/Nil BBND.

- Timely clearance of all Dealer Statement of Accounts on monthly basis.

Market Share :

- Ensure achievement of value market share of respective product categories on monthly basis.

- Achieve product & segment wise market share on monthly basis.

- Ensure growth in market share in proportion to the market growth in the branch for the respective months.

Billing Point & Network Expansion :

- Direct Dealer trend tracking & analysis, network loss tracking analysis & taking corrective action plan for network expansion in region with equal focus on brands & products. Tracking & controlling INV aging & proposing corrective action plan

Marketing & Competition Tracking :

- Track the competitor products and conduct product bench marking exercise to provide specific inputs to support PP, Factory and R&D team in Product development. Study product innovations and loss of opportunity review

- Effective execution of marketing activities, Product display availability and support, POP distribution, ISD placement & education as per defined guidelines.

Product Training :

- To facilitate product training to increase brand & product awareness, new product developments, USPs, new model line-up, product demo process across regions & branches

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About Organisation

Expro Consulting