Preparing brand plans, Product & Packaging Development.
Designed brand wise schemes for channel partners and consumers.
Approve of all outdoor/print ads design and copy.
Designing, developing and executing innovation in packaging in adherence to Quality of Creative Excellence, matching world-class standards.
Responsible for new product launch and product rationalization as per business requirements.
Responsible for segmentation, targeting and positioning of new and current product portfolio as well as making necessary amendments as per business and marketing requirements.
Responsible for ensuring proper product mix available at each depot for sales.
Responsible for developing the Channel distributor scheming.
Responsible for launching the Below the Line (BTL) activity in-line with product and communication strategy.
Experience - Min 5-10 years
Qualification- B.E/B.Tech / MBA (Markt)
Expert Microsoft Office (Word, Excel, PowerPoint) knowledge.
Strong interpersonal and communication skills.
Excellent organizational skills with attention to detail, accuracy and accountability.