Portfolio Manager

HEADHUNTERS HR Pvt. Ltd.
  • Mumbai
  • Confidential
  • 1-2 years
  • 193 Views
  • 05 Oct 2015
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  • Sales & Marketing

  • Banking - Retail, Banking - Corporate
Job Description

Department: Credit Cards Usage & Spends management

Responsibilities:

Growing consumer spends on Bank Credit Cards
Create unique properties to drive customer loyalty and longevity and gain share of wallet
Developing and rolling out focused campaigns around specific categories to targeted customer segments
Develop campaigns with merchants during key seasons to build brand presence across markets
Responsible for developing and executing ATL and BTL promotions to build spends growth
Coordinate with the Creative and Design agencies for the implementation of the engagement programs.
Resolving customer escalations pertaining to promotions and engagement campaigns
Track and analyze the campaigns and publish the results of the effectiveness of the campaigns
Analysis of consumer spends data to identify behavioral patterns and creating campaigns which help build spends on a particular pattern
Coordination with support teams for maintenance of bank level brand guidelines and compliance matters
Updating and maintenance of concerned sections on the bank website
Industry and Competition tracking to building stronger proposition for Bank Credit Cards Customers


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HEADHUNTERS HR Pvt. Ltd.