Devise media & content strategy for brands to achieve specific branding+ marketing objectives
Play an advisory role on client engagements to both account leads (internal) and clients (external)
Work with the leaders identify need-gaps and close on potential solutions
Conducting Primary and Secondary research on brands to derive insights, helping build the foundation for strategizing
Serve as a resource for creative teams to develop insight driven digital strategies from opportunity identification to delivering experience
Provide methodological support, coaching, professional development and training to staff.
Creating insight led positioning, strategy & content strategy during new business pitches
Developed integrated campaigns across media & partners to deliver ROI to clients