Mobile Marketing Manager - Travel base E-commerce Company

IndiHire HR Consultants Pvt. Ltd.
  • Delhi, Gurgaon, Noida
  • Confidential
  • 2-7 years
  • 341 Views
  • 03 Jul 2015
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  • Marketing

  • Internet/ ECommerce
Job Description

Responsibilities:

The Mobile Marketing Manager will manage and help formulate the company's mobile marketing. The Mobile Marketing Manager to play a critical role in the development and execution of CRM campaigns for their mobile app. Campaigns will span email, web site, and mobile channels. you will analyze customer behavior and conceptualize CRM and data-driven marketing strategies, and drive the execution of these campaigns.

Analyze, develop, and build a robust Mobile CRM strategy.
Increase App downloads by using free and paid channels
Partner with internal stakeholders to manage the customer database and define the segmentation approach to align campaigns with the strategy.

Skills

1. Excellent English writing skills, strong vocabulary, good reading and comprehension skills is a must have. Possesses knowledge and experience in the tenets of traditional marketing.
2. Creating brand communication strategies for our brand.


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