Media Manager - Auto MNC

Options Executive Search Pvt. Ltd
  • Mumbai
  • Confidential
  • 8-10 years
  • 188 Views
  • 25 Aug 2015
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  • Marketing

  • Automobile/ Auto Components
Job Description

Specific Tasks and Responsibilities:

Formulating Media Strategy in line with the brand objectives
Briefing the media agency for plans
Evaluating the plans sent by the media agency
Looking for innovative options to reach out to the customers
Keeping a track and monitoring the media activity of our brands and competition
Tracking and Management reporting of key MIS including SOE, SOV, Campaign efficiencies, Competitive landscape, etc.,
Control spendings, anticipating savings through advance planning & effective negotiation with channels/publishers
Build productive relationship with media vendors
Maximizing brand impact through sponsorship etc
Seamless coordination of media activity with agency, brand team and the sales team.
Keep close tabs on the upcoming media properties and ensure associations with appropriate platforms


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