Marketing Stream Lead

Best InfoSystems Ltd.
  • Pune
  • Confidential
  • 10-15 years
  • 30 Nov 2015

  • Marketing

  • IT/ Technology - Software/ Services
Job Description

Working closely with the Group Marketing Sponsor and MCOS Director, help build a strong Marketing Community offshore that is capable of catering to the ever growing needs of the organization.

Role & Responsibilities:

Create a vibrant offshore Marketing community of skilled resources
To work closely with stakeholders across the globe to drive marketing programs, along with their offshore teams
Nurture and develop newer capabilities in the offshore like Social Media Marketing & Marketing Content creation; liaise with key Sales and Marketing Leads to execute pilots and assessments
Spot opportunities where the offshore Marketing Stream can add value and drive these opportunities
Drive compelling Success Stories/ Reference Programs across the Group
Leverage the existing shared services team across capabilities like design, IC, web and campaigns for all Marketing support
Regular interactions with the existing stakeholders for a temperature check on current engagements
Lead the current offshore marketing stream to achieve their individual objectives and the stream objectives and help the team perform at the next level
o Regular interactions with the team; work closely with each team member and help them in their area of expertise/business
o Identify/provide platforms for sharing best practices
o Organize & run L&D programs that is customized to the stream/individuals
Facilitate timely reporting to MCOS Director and Stream Sponsor

Primary Skills (Must have)

The person needs to have led a team of marketers in the recent past
Ideally, should have supported large key accounts with penetration-focused marketing
Should be able to write/review Marketing Content
Should have an understanding of how to leverage Social Media for marketing
Exposure to CRM, Siebel Marketing/Demand Gen programs desirable
Should be proficient in running customer intimacy programs and thought leadership campaigns
A track-record in working in an offshore-onshore model would be good to have
Outstanding communication skills, both oral and written is a must
Strong interpersonal and executive interactions skills
o Good team player and leader
Should have the ability to comprehend complex thoughts and handle multi-skill projects
Structured and process oriented
Creative, innovative, and quality driven
Excellent presentation skills and willingness to travel
Post graduate degree/diploma in marketing from a reputed institution (Preferred. Not compulsory) and/or relevant experience working with Tier 1 IT organization

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Best InfoSystems Ltd.